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Switzerland : Nestl Joins TerraCycle As A Founding Partner Of Loop, Debuts Reusable Ice Cream Packaging
Jan 25, 2019 (Euclid Infotech Ltd via COMTEX) --

Nestls Hagen-Dazs brand today announced a new service in partnership with global recycling organization TerraCycle, that will provide a first-of-its-kind home delivery service to consumers called Loop. Loop will enable consumers to responsibly enjoy Hagen-Dazs and other household favorite foods and personal care products in customized, durable packaging that are collected, cleaned, refilled and re-usedall from the consumers front door step.

Announced at the World Economic Forum, Loop was created to provide a solution to one of the worlds most pressing environmental issues: waste. Hagen-Dazs, alongside brands from other major CPG industry partners, examined its supply chain to identify ways to innovate in packaging, production and distribution. At the same time, the new service should maintain affordability and improve convenience and the consumer experience.

Loop provides a much-needed innovation platform, challenging companies to take a fresh look at our value chains and integrate reusable product packaging as part of our efforts to waste-reduction, said Laurent Freixe, Nestl CEO for Zone Americas. Nestl is proud to be a founding investor and partner of Loop. Its a critical part of our commitment to work with consumers to protect our planet for future generations.

With the launch of Loop, Hagen-Dazs is debuting a reusable stainless steel double-walled ice cream container, designed by Nestls global research and development group in Bakersfield, CA, that elevates the consumer experience and keeps the ice cream at optimal condition. The design and transportation will keep the ice cream fresh and cold from the moment the canisters are filled until they are delivered to consumers homes. The canister also ensures that when it is opened, the ice cream melts more quickly at the top than at the bottom of the container. This allows people to enjoy it perfectly without the ice cream melting.

Consumers shopping for Hagen-Dazs on Loop can select from non-dairy options (Chocolate Salted Fudge, Coconut Caramel and Mocha Chocolate Cookie) or from traditional favorites (Vanilla or Strawberry) during the New York City pilot of the program, scheduled to launch in the first half of 2019.

Nestl joins Loop as it expands its global efforts to develop new packaging solutions and minimize its impact on the environment: By 2025 the company has committed to making 100 percent of its packaging recyclable or reusable. It recently announced a series of specific actions to help reach this commitment, with a particular focus on avoiding plastic waste. Nestl recently shared that its U.S. bottled water portfolio will use 25 percent recycled plastic by 2021 and will reach 50 percent recycled plastic by 2025.

Last month, Nestl announced the creation of the Nestl Institute of Packaging Sciences dedicated to the discovery and development of functional, safe and environmentally friendly packaging solutions.

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