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LyondellBasell Introduces New Brand Identity
HOUSTON and ROTTERDAM, Netherlands, Sept. 27, 2017 /PRNewswire via COMTEX/ -- Copyright (C) 2017 PR Newswire. All rights reserved

LyondellBasell (NYSE:LYB), one of the largest plastics, chemicals and refining companies in the world, today announced the introduction of its new global brand and tagline, "LyondellBasell: Advancing Possible."

Designed to communicate the many ways LyondellBasell technology, products and materials are critical to advancing solutions across nearly every sector of the global economy, the introduction of Advancing Possible coincides with the 10-year anniversary of the merger between Basell AF and Lyondell Chemical Company.

"There's never been a more exciting time to be an employee of LyondellBasell. As we get ready to celebrate our 10th birthday in December, our new brand honors our proud history of developing and delivering products that have changed the world for the better and the spirit of possibility that our employees around the globe demonstrate every single day," said Bob Patel, CEO of LyondellBasell. "As we look to the next 10 years, our goal is to further connect with our customers and other stakeholders by communicating our passion for helping our customers meet the challenges of today, while advancing innovations that will improve our world for future generations."

Advancing Possible was developed by the company's corporate communications team following significant research among a wide variety of stakeholders. To support the introduction of the new brand, the company has launched a website,, and is running advertising in industry-focused print and digital platforms including IHS Chemical Week, Plastics News, ICIS Chemical Business and the American Chemistry Council's SmartBrief.

"After significant research with our key stakeholders, we wanted to develop a unifying approach that is true to who we are as a company but also differentiates us from others in our industry space," said Michael Waldron, Vice President of global corporate communications. "From a strategic perspective, we wanted to ensure that the brand is flexible enough to support today's incredibly diverse product portfolio while also providing some room to grow in the future. Advancing Possible is larger than just us. It elevates our unique value proposition and the many ways our products, materials and technologies are helping to advance solutions all over the world. "

For nearly 70 years, LyondellBasell and its predecessor companies have pioneered the development of polyolefin, polypropylene and process technologies that are widely used around the world today. In addition to being the world's largest licensor of polyolefin and polypropylene technologies, the company manufactures products at 55 sites in 17 countries that are key to advancing solutions like enhancing food safety and access through lightweight and flexible packaging, protecting the purity of water supplies through stronger and more versatile pipes, and improving the safety, comfort and fuel efficiency of many of the cars and trucks on the road. LyondellBasell sells its products into approximately 100 countries around the world.

About LyondellBasell LyondellBasell (NYSE: LYB) is one of the largest plastics, chemicals and refining companies in the world. Driven by its 13,000 employees around the globe, LyondellBasell produces materials and products that are key to advancing solutions to modern challenges like enhancing food safety through lightweight and flexible packaging, protecting the purity of water supplies through stronger and more versatile pipes, and improving the safety, comfort and fuel efficiency of many of the cars and trucks on the road. LyondellBasell sells products into approximately 100 countries and is the world's largest licensor of polyolefin and polypropylene technologies. More information about LyondellBasell can be found at

FORWARD-LOOKING STATEMENTS The statements in this release and the related teleconference relating to matters that are not historical facts are forward-looking statements. These forward-looking statements are based upon assumptions of management which are believed to be reasonable at the time made and are subject to significant risks and uncertainties. Actual results could differ materially based on factors including, but not limited to, the business cyclicality of the chemical, polymers and refining industries; the availability, cost and price volatility of raw materials and utilities, particularly the cost of oil, natural gas, and associated natural gas liquids; competitive product and pricing pressures; labor conditions; our ability to attract and retain key personnel; operating interruptions (including leaks, explosions, fires, weather-related incidents, mechanical failure, unscheduled downtime, supplier disruptions, labor shortages, strikes, work stoppages or other labor difficulties, transportation interruptions, spills and releases and other environmental risks); the supply/demand balances for our and our joint ventures' products, and the related effects of industry production capacities and operating rates; our ability to achieve expected cost savings and other synergies; our ability to successfully execute projects and growth strategies; legal and environmental proceedings; tax rulings, consequences or proceedings; technological developments, and our ability to develop new products and process technologies; potential governmental regulatory actions; political unrest and terrorist acts; risks and uncertainties posed by international operations, including foreign currency fluctuations; and our ability to comply with debt covenants and service our debt. Additional factors that could cause results to differ materially from those described in the forward-looking statements can be found in the "Risk Factors" section of our Form 10-K for the year ended December 31, 2016, which can be found at on the Investor Relations page and on the Securities and Exchange Commission's website at

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SOURCE LyondellBasell

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